Bruce A. Nelson brings 30 years of experience in the construction industry. After 20 years working for some of the top 10 construction companies in the United States, he decided that although these firms obviously found success, there had to be a way for him to create a firm that would impact the healing environment in a more positive way. While leading the various Healthcare groups for these other construction firms he realized, he was surrounded by people who were regarded as experts in the healthcare industry, but still, something was missing. What he determined was most of them didn’t answer the “why”. Why are we doing this work, Why do we want to do Healthcare, Why is protecting the patients the most important aspect of everything we do, Why do we keep delivering these projects the same way every time?

These questions wore on him for years and working in these large corporate environments, it was apparent that the “why” was something that had gotten lost in the cultures of corporate America. Bruce knew, above all things, the “why” was the most important and it had to be exposed, answered and embraced. It was at that point in 2007, that Bruce knew he needed to create an organization solely focused on answering the questions associated with the why and how they apply to the Healthcare Industry.

There were some things he was confident about and some he still needed to explore. He knew in his heart why he loved being a part of the Healthcare construction industry. He knew there was no better feeling than to deliver highly technical projects, in world-class healthcare facilities, without impacting the lives and outcomes of the patients and hospital teams. He knew why they were doing the work since each project his team built was dramatically improving the care of the communities we worked in. This was to him was both motivating and humbling. Although Healthcare work is much riskier than most other market segments, but Bruce knew with elevated responsibility comes elevated risk and reward in the shape of being enriched by his life’s work.

Bruce knew if he put a team together of likeminded people, who were as passionate as he was and interested in continually asking why, and if these people were also open minded and inquisitive then he theorized he could build a firm that would completely change how Healthcare projects are delivered.

So, in 2010, Bruce left his role as VP of Healthcare at one of the world’s largest healthcare contractors to definitively answer the question as to why.

Today, Bruce has three operating and successful entities working in all aspects of the Healthcare construction industry to deliver services to our diverse client base.